rich content drives business

Marketing sherpa give a good introduction as to how to do it right

http://www.marketingsherpa.com/video/content-marketing-marcus-sheridan

Content rich email campaigns

One of the major companies offering channel marketers a consistant brand image and messaging is ZIFT.

Using mailing lists

Building and up-keeping mailing lists is a daunting exorcise!

No matter what your message is if you do not use your mailing list with good categories to enable segmentation you message will not reach the people you need to hear your message.

The detail you should include in a good email includes

Contact’s First and Last Name in seperate fields along with their title and position ub seperate fields.

The full name of the company they work for or own.

An industry category, the sitc list is a good index and is widely used.

The communication contact fields are essentially kept in itemised fields to enable mail merging and focusing on geographical targeting.

The discipline of keeping a single format with numerous fields enables merging lists.

 

 

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